Mobile App Marketing

When you’re developing a mobile app for your business, you have to weigh the benefits you as a creator will gain versus what your consumer gets out of downloading your app (and using it).

That delicate balance is often overlooked because app developers are so focused on dominating a flood of apps in the very competitive marketplace. You want to create an app that meets the needs of all mobile users, too. Don’t just focus on iPhone users or you lock out Droid users and other mobile customers.

Plan the marketing to go along with your mobile app. Many developers forget that the creation of the app isn’t enough. You have to plan for it to be well-received into the marketplace.

A splash page is perfect for generating interest in your app. Make it attractive to the eye and explain what the app is and how it can help or please your mobile user if they download it.

Before your user downloads the full version, you might want to give them a free version as a sneak peek into the world of your business. This is especially helpful if you’re charging for your app.

What if you want an app, because it’s the cool thing to do, but you have no idea what kind of mobile app to have? If your company has a blog, then you could do something as simple as a blog app.

A blog app would alert your rabid fans that there’s a new blog post ready to read – and it would take them to a mobile-friendly version of it so they could enjoy your musings on the go.

You could let people replenish their orders from you via a mobile app, if you have the type of business where that’s a necessity. Think Sparkletts water or paper supply. This works best for offline business entities that may have an online presence too.

If your company is going to be hosting any events like seminars, then you could have an app created for that. The app can provide so much more than a basic offline invitation could. You can put interactive maps in it, have bio pages for guest speakers, and include ways for the attendees to correspond from the event via social marketing platforms.

Mobile app marketing doesn’t have to be scary or intimidating. There are tools and services out there to help you through everything – from the conception of the idea to the implementation and launch of your new mobile application. All you have to do is be open to the idea.

A How to Guide for Mobile Marketing

As an online marketer or offline business, you might be wondering where you can start with mobile marketing as a way to bring more income and customers into your business. The first thing you might want to do is have a mobile-friendly website.

Industry experts suspect that Google gives weight to those websites that have taken the time to cater to the mobile user. Your URL will usually be something like an “m” tacked onto the beginning of your URL, like this: but some people spell out the word mobile like this:

Either way is fine, but it’s important to find an expert who can help you achieve this without you messing up your site’s navigation and ease of use for the non-mobile user, too.

Learn how to use QR Codes  in your business. When a mobile customer sees a QR Code, they can simply have their phone scan it and do a number of things to interact with your website, without having to type any text in. The QR Code can sign them up for your newsletter, for example.

Get familiar with short codes. You hear them screamed from the television set. “Text 64238 with the word Prize and instantly get entered to win a Porsche!” You can use these in your business, too.

Mainstream America got familiar with short codes when they started voting for things. Everyone wants a say in who wins a competition or which video will be marked as the number one that week.

Start by figuring out what you want your mobile marketing campaign to do. Do you want to see more people signed up to your list? Would actual sales be your #1 goal? Knowing what you want your campaign to achieve will help you figure out the best avenue to launch it.

Map out your mobile user. You want to know how your buyer or subscriber uses mobile websites. Spend time researching and then decide which form of communication would best fit them – a mobile website? A text message?

Come up with a campaign that would best resonate with those people. Should it be fun, serious, urgent? What would the mood and tone be for your audience to get them to act on your campaign?

Determine how your campaign can include a viral element to it. It’s not enough to reach one mobile user. Have them share the message or strategy with others they know! Then you get more for your money. After you launch, watch for results and brainstorm ideas on how you can make improvements.

Creating a Mobile Optimized Website

When creating a mobile optimized version of your website, one of the most important factors is making sure that it looks good on a variety of mobile devices i.e. iPhones, iPads, Blackberry devices and Droids.  There are a couple of things you must keep in mind when designing your mobile site.

Speed – remember, mobile phones are wireless devices.  They don’t have access to your blazing fast home cable connection so your site must be optimized for speed.  You will want to use images sparingly and the ones that you do use should be re-sized so they are small enough to look good and load quickly on a mobile device.

Format – you want to plan your content so that it works well on a mobile device.  Long paragraphs should be broken up to make it easy for your visitors to consume your information.

There is quite a lot that a Mobile Optimized Website can do for You.

Every year, people are spending more and more money online!  This is a rapidly growing market and you do NOT want to be left out.  You need to optimize your mobile website to take advantage of all the added benefits it will provide for your business with regard to mobile search and social media.

Mobile users are looking for places where they want to do business and spend money.  Do you want them to find you?

Hot Rod Marketing Services is here to help you with a mobile optimized website.

  • We will work with you to understand your business needs and your goals.
  • Our goal is to partner with you so you can know, like and trust that we will work hard for you.
  • Using our F4SMtm process, we’ll build a blueprint together that is comprehensive and actionable.
  • We will then create a plan that will get us from your vision, to a completed site.
  • Moving forward, we will help you analyze your results and make improvements as needed
  • We use our expertise to speed the development of your site and satisfy your needs.

Give us a call at (848) 228-2585 for a free consultation today!


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